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Grofit Privacy Policy

Last updated: July 22, 2018




More Grofit Agtech Ltd. and its affiliates (hereinafter “Grofit“, “we” or “us“) provides this Privacy Policy explains the practices that apply to the information that You provide or that may be generated by Your use (collectively, “user“, “you” or “your“) of the Grofit smartphone application, accessing our website at (“Website“) or otherwise receiving from us support and/or additional services.

Your privacy is always a top priority for us. By using the Grofit software or browsing our Website, you are consenting to the collection, transfer, processing, storage, disclosure and other uses described in this Privacy Policy and agree to be bound by its terms.

As used in this Privacy Policy, the terms “using” and “processing” information include using cookies on a computer, subjecting the information to statistical or other analysis and using or handling information in any way, including, but not limited to collecting, storing, evaluating, modifying, deleting, using, combining, disclosing and transferring information within our organization or among our affiliates, if any.


Privacy policy updates

We reserve the right to modify this privacy policy at any time, so please review it frequently. Changes and clarifications will take effect immediately upon their posting on the website. If we make material changes to this policy, we will notify you here that it has been updated, so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we use and/or disclose it. 


Submission and Collection of Information


You are required to complete a registration process in order to use the Grofit Smartphone Software application or Grofit analytical tool for desktop. The registration process or any other similar process in connection with your engagement with Grofit requires You to provide certain personally identifiable information such as name, address, e-mail address and password, and in addition, you may choose to provide Your phone number and/or company name (“Personally Identifiable Information”). 

During your use of the Software and the service you are encouraged to provide Us with agricultural, statistical and/or other data and information About Your General Characteristics and about Your farm. These data and information may be collected via any of the following means:

  • Manual collection made by you or anyone on your behalf;

  • Grofit Monitoring system, Grofit automatic vacuum pump Prototype and Sensors, as defined below

  • Third parties means; and/or

  • Any of the foregoing data which will be processed by Grofit (collectively, “Raw Data”).  


Personally, Identifiable Information may be collected by Us through the use of the Grofit software, Grofit service and/or Your interactions with Us and/or the Grofit software. You can correct, modify or delete such Personally Identifiable Information prior to any submission of such information by You. Personally Identifiable Information does not include information which does not contain identification of a specific user.   

Standard internet communications sent by the Grofit monitoring system and software, You and/or anyone on your behalf and/or through Your computer, device and/or application automatically shall be considered as non-Personally Identifiable Information. Such non-Personally Identifiable Information include, without limitation, Raw Data, the type of browser, the type of operating system, Internet Protocol addresses (including any host name or geographic information associated with these addresses), number of users, information related to the Software, Sensors and the use thereof, information collected in connection with any actions You take and/or decisions You make in connection with the crops and any information or content which You may post through the Software. 

You understand that in order to enable You to use the Software, We may use cookies, and log file information to: (a) store certain information in order to make Your use of the Software more efficient and enjoyable; (b) provide You with content and information customized and personalized specifically for You; (c) monitor the performance of the Software as well as other statistical information; and (d) track Your interactions with the Software.


Why do we collect such personal information?


We collect such Non-personal and Personal Information

for any lawful purpose, in any way we may deem fit, including, without limitation, for enabling Us to operate, improve and utilize the Software and benefit from the Software, for marketing and/or other commercial purposes, for research and/or cooperation with third parties, for aggregating it (with Your or others’ information) and/or sharing it with any of Our affiliates, including by way of distributing it for any purpose, as long as no can person can be identified.


Notwithstanding the foregoing, Your Personally Identifiable Information will not be shared with third parties except as set forth below or as otherwise consented by You.


How do you store, use, share and disclose your site visitors' personal information?


Our company website is hosted on the platform. provides us with the online platform that allows us to give some services to you. Your data may be stored through’s data storage, databases and the general applications. They store your data on secure servers behind a firewall. 


Grofit smartphone application database is hosted on the Atomation platform Atomation ltd provides us with the platform that allows us to give some services to you. Your data may be stored through Atomation data storage, databases. They store your data on secure servers behind a firewall. 


Links to Other Sites or Software

Our Website and our Grofit smartphone application may contain links to other websites. The fact that we link to a website is not an endorsement, authorization or representation of our affiliation with that third party, nor is it an endorsement of their privacy or information security policies or practices. We do not exercise control over third party websites.  These other websites may place their own cookies or other files on your computer or mobile, collect data or solicit personal information from you. Other websites follow different rules regarding the use or disclosure of the personal information you submit to them. We encourage you to read the privacy policies or statements of the other websites you visit.


Grofit Website uses Google Analytics. For more information about Google analytic cookies, please see Google’s help pages and privacy policy:

Google have developed the Google Analytics opt-out browser add-on for the Google Analytics JavaScript (ga.js, analytics.js, dc.js). If you want to opt out of Google Analytics, you can download and install the add-on for your web browser:


Definition of Grofit's products:

The products of Grofit (hereinafter the ‘’Grofit's Products’’ are Grofit Monitoring system, Grofit automatic vacuum pump, Grofit software, and/or Grofit service, as defined below:


1.1: Definition of the Grofit Monitoring system:


Grofit Monitoring system (hereinafter the Monitoring system) is a sensor device which collects measured environmental parameters: temperature and humidity from air (and from the soil on some devices), irradiation, water tension in the soil (and the soil electric conductivity on some devices), along with field location coordinates. Then, it sends them through Bluetooth low energy (BLE) technologies, to Grofit Smartphone application (Grofit Software) and to Grofit Desktop application (Grofit Software).


The Monitoring system requires installation, either by licensee or by Grofit team and/or its contractors (subject to applicable set up fee) and/or by Grofit distributors, on the licensee’s property (“Property”).


1.2: Definition of the Grofit automatic vacuum pump Prototype:

Grofit automatic vacuum pump (hereinafter the pump) is a vacuum-based pump, powered by a computer application installed on the smartphone, that automatically collected soil solutions from the Soil extractor suction tube that being installed in the soil. Grofit automatic vacuum pump is a Prototype and is not a commercial product. And there are only a small number of such products in the fields.


The Grofit automatic vacuum pump Prototype requires installation, by Grofit team and/or its contractors and/or by Grofit distributors, on the licensee’s property (“Property”).


1.3: Definition of the Software:

Grofit Software (hereinafter the Software) collects, transmits, analyzes and presents certain data from Grofit Monitoring system which is/are installed in the crop field (Greenhouse, Net-house, open field etc.). Grofit software also collects data from its users: data on the location of Grofit hardware, data on the crop and data that submitted by the users on irrigation, fertilization and on agricultural practices.


The software requires registration and installation of Grofit smartphone application software (“Software”) on the licensee’s smartphone.


   1.4: Definition of the service


 Grofit Services (hereinafter the ‘’Services’’) performed by Grofit team and/or  

 its contractors (subject to applicable set up fee) consists of one service or  

more from the following list of services:


          1.41: Installing the Grofit hardware on the licensed field/s and/or providing   

                   basic use Instructions.

          1.42: support of Installation of the Grofit software on the licensed Smartphone

                   and/or providing user with basic use Instructions.

          1.43: Providing the Grower with Growing Recommendations based on  

                   environment, crop and agricultural practices


Contact information

If you have any questions about this Privacy Policy, and about any personal information we have about you, you are invited to contact us at or send us mail to: More Grofit Agtech LTD, 51 A Moshe Levi St. Nes Ziona, 7420705, Israel

We may deliver You news and updates about the Software or other promotional offers through Your email address, as provided by You to Us.

If You wish to unsubscribe from such mailing list, please contact Us at or follow the instructions contained in Our emails to You. 

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